Keeping people engaged is also an important part of your ad strategy, but we’ll cover that in a later post Optimize for All The Platforms Since we’re covering App Install ads in this post, our goal is to get people to install your app. This means that Facebook ads will only get your app so far, you’ll need good ratings and a good description to seal the deal. These are ads that pop up with an “Install Now” button taking customers straight to your app store page. When we talk about app ads, we’re talking about campaigns targeting “App Installs”.
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